Tea packaging for Thé d’Asie

Logo

As this company was new, we started with the logo. The idea was to have a lantern somewhere in that logo design. After several attempts and research, I ended up using a font vertically and suspend a lantern. That lantern is covered with the famous Japanese Seigaiha Pattern which represents a blue wave of sea except that in this case, the colour adapts to the packaging.

Metal tea packaging

The following after designing the logo was to organized the content on a cylindrical metallic box. The logo had to appear as big as possible. The title is in two languages, english and french. The Japanese pattern is place on the sides and the instructions at the back. Once everything fit nicely I could keep going and decline each other type of tea present in the collection.

Coffret

Same as we did for Khla peppers packaging, these tea boxes we going to fit in coffret of 3 or 5 teas. I kept this packaging very minimalistic and play only with the logo and pattern.

Icons

Along the way, I’ve designed a set of icons specifically for that tea collection. We have 4 icons that represent the best time to drink those tea (morning, all day, evening, night). Another icon indicates the temperature that goes in pair with the icon about infusion timing. The icon with the cup is used with a text that indicates the quantity of tea we need per serving in tea spoon. Finally, the tea bag icon shows what kind of shape the tea bags are in the box.

Cardboard tea packaging

Then we adapted the packaging design to rectangle boxes (two sizes : wide and small). The boxes have two way of reading the content on the boxe which permits the shops to position those boxes horizontally or vertically depending of the space they allow for the product.