One of my first Hotel Branding Identity which included several materials such as logo, menus, compendium, business papers, amenities and more.
Royal Angkor Resort & Spa needed a full refresh on their branding identity. We started with the logo as it is always a good starting point. The owner is fond of the color copper so it became the main guide of the identity.
The client also asked to redesign their wide range of menus. At first we worked on a set of covers for : Guest Services Directory, Room Service Menu, Spa Menu, Temple Lounge menu, Drink menu and Kids menu. All of them were square with different sizes in order to differentiate them easily. Later on, I also create a concept for the restaurant food menu.
When communicating through social media or advertisement within magazines, it’s always good to have a set of graphical elements that can be reused easily. In fact, I created a set of unique and fresh icons that completed their hotel branding identity.
Following with the design of the keycard. They wanted a mini folder to house the key card and give additional informations such as how to use it, Room number, Wifi name and password, time table of services within the hotel and check out time. The back of the card holder contained a nice picture as well as their contact informations.
Many hotels have a “do not disturb” sign and I designed one for Royal Angkor. White on one side “Please, make up my room”, then copper color on the opposite side “Please, do not disturb”. Hence, this sign were translated in 3 other languages : Chinese, Korean and Japanese.
In addition, for their 14th birthday, the hotel came back to me with an additional work : Designing a t-shirt to celebrate their new anniversary.
This part of the project was interesting and new for me. The main theme was “flowers”. I’ve selected a flower for each packaging of the range of amenities and associated with that unavoidable copper color. The result was elegant and design.
I haven’t shown all the other documents that I’ve created along the business card because they were quite simple. One side of the business card shows one of the “umbrella” used in the logo while the other side includes all the necessary informations.
Please, visit other similar project like Anjali by Syphon.
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