I worked with the owner of Skincare Solutions to create a graphic identity that would correspond the best with what the client had in mind. Furthermore, the keywords were : Premium, quality, natural and professional.
Logo
The main idea for the graphic identity of the logo was the brush mark. The client painted herself several samples. Given that, I created a reusable pattern. Nevertheless, this logo is also adapted for dark backgrounds. The dark blue/grey color associated with white represent well all the keywords enumerated above.
Stickers
There was a growing range of products which needed to be organized with future evolution in mind. This was the biggest challenge of this graphic identity. Regardless of the shape of the sticker, the layout and content would morph accordingly. I defined colors along the way, making sure they would always fit within the keywords set. Each sticker has a white rectangle displaying the logo, the mention “Professional” when required, the name of the product, the content and finally its corresponding background color.
Loyalty card
The front of the card, on a white background, displays a brush mark separated from the text of the logo. Hence, it gives a very classy and professional look to it. On the other hand, the back side uses that dark blue/grey color. Obviously, the title is on top followed by a series of white round shapes and a 20% off discount area. Finally, a short sentence explain how this loyalty card offers.
Booklet
The booklet is also an important part of that graphic identity. The cover resembles to the other formats. The first part talks about the specialist. Then follows across several pages a presentation of each skincare services. The last spread gives additional informations like address, contact number and more.
Gift certificate
I’ve also create a gift card following the same graphic identity that the rest of the documents. The front side is bright while the back side is dark and includes all the informations needed for a client wanting to offer a care to a friend or family member.
Business card
At last, the business card or name card. Again, it follows the same identity : bright for the front and dark for the back with just the necessary informations.
More
You can visit similar classy and professional project like Varman.
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