This client Belle & Zen needed some graphic design service for her beautician shop situated in France. She had a logo which needed a slight refresh and basic flyer which needed to be completely revamped.
For the flyer (and later the rest of the visual identity) the focus was to have a design that would feel fresh, light and zen. I went for flowers spread on a white background. On the inside, we found all the different care and their pricing. On the outside, the cover would have the logo, the name of the owner and the flower pattern. The back page focused on practical informations such as open hours, map, contact number and address. Finally the last page was an advertisement to the service she provides.
That shop front was very narrow so we had to go straight to the point. Once I received a photo from the client with the measurements I could proceed making a simulation on top of the picture so it would look as realistic as possible. The top part of the shop would have the logo on that pink to blue gradient while the door would display the purpose of the shop : Beautician, the prices, the name of the owner and her contact number.
The front side of the card would be 90% similar than the flyer except that the logo would read “Carte de fidélité” (Fidelity Card) instead of “Belle & Zen”. At the back is displayed a reminder of the open hours, and area where to stamp visits, the address and the contact number.
The front side also took the design of the flyer to stay consistent when the back would have a simple form to be filed by the person offering the care. The background of the card is similar as the advertisement page in the flyer that promotes that gift card. That graphic design service was wrapped up.
For other similar jobs I’ve done, please, check this one.
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